Why Work With Us?

The value in working with a 20/20 Outlook LLC partner is threefold:

• An outsider's insights provides perspective impossible to gain by those working at ground level.
• Implementing the 20/20 Outlook process takes time and effort that an already overworked management team may not have to give.
• Employing experienced leadership can lead to positive results much faster.

Managing partner Bob Barker brings a rare combination of C level experience in both large companies and startups that provides unique insight. Over a 30 year career, he negotiated and implemented multiple partnerships with major industry players, resulting in new products that drove multi-million dollar increases in revenue. He also led multiple acquisitions for a large company, including a $200M transaction. Later serving as Entrepreneur in Residence for an early stage venture firm, he evaluated investments based on experience gained in multiple senior management stints at high tech startups.

Bob recently led product management and technical partnership efforts at a billion dollar software company, guiding product direction and growing mindshare for over 100 products in 7 families that generated over $700M in annual product revenue.

His passion is helping small and medium businesses reach their full potential. He works with the CEO and management team to define an appropriate exit strategy; identify potential acquirers, partners, and acquisitions; align sales, marketing, and engineering efforts; and develop strategic partnerships that increase revenue and profit and grow the value of the company to potential acquirers.