Software startup uses Kickstarter for capital, comments

Kickstarter is developing into a wise approach for companies seeking a small amount of startup capital quickly. More importantly, it provides startups with badly needed suggestions from early adopters with a vested interest, said Bob Barker, president of 20/20 Outlook LLC, an Austin-based consulting firm. “It’s a way to ensure that you get a high level of participation in alpha and beta testing,” he said. “It increases their commitment to the testing.”