QuickDash strikes deal

Such third-party developer arrangements with larger software vendors are typically win-win business situations. The niche products complement the use of the larger product while giving the smaller developer access to millions of prospective customers, said technology veteran Bob Barker, president of 20/20 Outlook LLC, an Austin-based consulting firm. “What Intuit gets out of it is an ecosystem that locks in their product,” he said. “It makes their solution even better without costing them any money.”