Articles

Follow the Leader

published in Texas CEO Magazine, May 22, 2011

The discussion was moderated by Bob Barker, Managing Partner of 2020 Outlook. Participating in the conversation were: Stephen Reiter, Managing Director, Savings Corporation of America (SCA); Neal Harper, President, Cadence McShane Corporation; James Weaver, Owner, Total Business Solutions; Catherine Monson, Chief Executive Officer, FASTSIGNS International; Keith Moore, President & CEO, 4Front Engineered Solutions; Steven Pedigo, Chairman, OSEI Corporation, and Sean Huurman, Executive Vice President Human Resources, GENBAND.


Austin startup vConstruct Keeping Cloud Control

published in Austin Business Journal, April 22, 2011

If the data migration problem that vConstruct addresses is as widespread as Dzurilla suspects, companies will be looking for such a tool, said technology veteran Bob Barker, president of 20/20 Outlook LLC, an Austin-based consulting firm. A marketing campaign using social media would make it relatively easy to attract prospective customers, he said. Also, Barker said a nascent company like vConstruct could align itself with a large enterprise company to identify channel partners who could be won over by two or three successful engagements. “Before you can capture the world, you need to capture a few” partners, he said.


Are You Working In or On Your Business?

published in Texas CEO Magazine, January 28, 2011

Early in the life of the company most CEOs find that generating revenue and managing cash drive every decision. When revenue eventually starts to flow, it can be exhilarating. You reach breakeven, then turn slightly profitable, and at this point it’s easy to believe that just turning the crank on sales is the key to success. Wrong! Of course, addressing operational issues and keeping sales humming is vital, and wise cash management will keep the doors open. But this point in the life of your business represents a critical tipping point.


App Developers Seek Restaurant Niche

published in Austin Business Journal, January 7, 2011

Gaining attention for one’s product in such a broad market can be difficult. So it’s helpful to target a specific vertical and dominate a specialized segment, said Bob Barker, the managing partner of Austin-based 20/20 Outlook LLC and previously a marketing executive at six technology companies. “When you’re in a big, undefined space like that,” he said, “you can slice [the market] up and go after one piece of it.”


Suit Details Dell’s MO

published in Austin Business Journal, October 10, 2010

Bob Barker, the managing partner of Austin-based 20/20 Outlook LLC and previously an executive at six technology companies, said for customer service to contact a collections department makes sense. Such a move would be done to gather information about the customer’s account rather than to intimidate, he said.”


Website Toolmaker Facing No Snap Decision

published in Austin Business Journal, August 26, 2010

Technology veteran Bob Barker, president of 20/20 Outlook LLC, an Austin-based consulting firm, said SnapPages needs to either team with a channel partner with a large customer base that could be targeted for potential sales or collect a round of venture capital to fund a marketing campaign. “The presence of a well-funded competitor — and other competitors — indicates that [SnapPages] needs to move quickly,” he said.


Shoo Tag Expands Web Strategy

published in Austin Business Journal, June 29, 2010

Technology veteran Bob Barker, president of 20/20 Outlook LLC, an Austin-based consulting firm, said SnapPages needs to either team with a channel partner with a large customer base that could be targeted for potential sales or collect a round of venture capital to fund a marketing campaign. “The presence of a well-funded competitor — and other competitors — indicates that [SnapPages] needs to move quickly,” he said.


Austin Startup Launches Software to Virtualize Windows Installation

published in Austin Business Journal, April 25, 2010

Social media and online user reviews are making it easier for small technology companies to gain a measure of attention. There are strategies that such a business can use to fuel revenue growth, said veteran technology executive Bob Barker, president of Austin-based 20/20 Outlook LLC. It could find a niche need of a large enterprise company and team with that company. Also, it could investigate what mid-sized companies need but can’t afford and solve those problems, he said. Since SecretWeapon is designed for Windows, Microsoft Corp. (Nasdaq: MSFT) would be a clear choice, Barker said.


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