Early in the life of the company most CEOs find that generating revenue and managing cash drive every decision. When revenue eventually starts to flow, it can be exhilarating. You reach breakeven, then turn slightly profitable, and at this point it’s easy to believe that just turning the crank on sales is the key to success. Wrong! Of course, addressing operational issues and keeping sales humming is vital, and wise cash management will keep the doors open. But this point in the life of your business represents a critical tipping point.