App Developers Seek Restaurant Niche

Gaining attention for one’s product in such a broad market can be difficult. So it’s helpful to target a specific vertical and dominate a specialized segment, said Bob Barker, the managing partner of Austin-based 20/20 Outlook LLC and previously a marketing executive at six technology companies. “When you’re in a big, undefined space like that,” he said, “you can slice [the market] up and go after one piece of it.”