The original 20/20 outlook process evolved while I was CMO at Infoglide a few years ago. In early April the company was acquired by FICO (Fair Isaac Corp.), one of the top potential acquirers identified during the process in 2009. The acquisition resulted from a partnership formed between the two companies as suggested by the analysis.
In early 2010, I founded 20/20 Outlook LLC. The original 20/20 Outlook process is now the second of four processes used to identify and create conditions that lead to growth and acquisition:
- CLARIFY: create bulletproof Strategic Positioning
- COMPREHEND: develop a Valuation Framework
- CONNECT: engage in Self-Fueling Partnerships
- COMPLETE: develop Mutual Accountability to move from strategy to execution
At our upcoming RISE Austin session on May 17, we will focus on how to develop self-fueling partnerships built upon a solid valuation framework. (RISE session locations can be fluid, so please make a note to double check this link a day or so in advance.)
Hope to meet you there!
UPDATE: The Self-Fueling Partnerships session for RISE Austin (4pm, 5/17) will take place on the second floor at the LBJ School of Public Affairs, 2300 Red River Street. You may want to arrive early to find parking.
Last week, I attended Austin Business Journal’s CEO awards event with Ed Trevis, CEO of Corvalent. The city’s vibrant entrepreneurial scene wouldn’t exist without talented and dedicated CEOs, and an invited group had gathered to honor Austin’s best and brightest.
Brett Hurt, CEO of Bazaarvoice, won the award for large company CEOs. His company recently went public and continues to grow at a rapid pace. Fortunately, I met Brett a couple of years ago and was later able to spend some time in his office talking about his passion – managing company culture.
In the book I’m writing called Shoot the Runt, the latest CEO/mentor dialog illustrates one example of how culture affects success. Each dialog is based on real principles from serial CEOs. I’m very grateful to Brett for providing the concept for this chapter and agreeing to help with the book.
I hope you enjoy the dialog called Lead Through Culture, and as always, your input is appreciated.